IONIQ5 : Sustainable Materials

Many of its interior touchpoints—floor, seats, headliner, door trim and arm rests—use eco-friendly, sustainably sourced materials.
The seats are clad in an eco-processed leather with plant-based extracts and re-cycled PET yarn by crushing and processing waste PET bottles.
Surfaces such as the dashboard, switches, steering wheel and door panels are coated in a polyurethane bio paint composed of oils from rape flowers and corn.
Door garnish wrapped in recyclable Paperette feeling like Korean paper, “Hanji” The eco-friendly recycled materials and warm color tones complete a comfortable, inviting environment. 

2grey는 현대자동차 전기차 라인업의 첫 시작인 IONIQ5의 글로벌 런칭시점에 맞춰, 다양한 USP의 스넥커블 비디오를 창작했습니다.
20개 영상 컨텐츠의 크리에이티브 부터 제작까지 진행하면서, 기존에 차량 영상들에서 볼 수 없던 다양한 표현기법과 크리에이티브, 트랜디한 연출로 풀어내려 노력했고, 모션그래픽의 강점을 살려 감각적으로 정보와 메시지를 전달하고자 했습니다.

2grey has created various USP snackable videos in line with the global launch of IONIQ5, which is the first start of Hyundai Motor's electric vehicle lineup.
While proceeding from the creative to production of 20 video contents, We tried to solve it with various expression techniques, creative, and trendy direction.
We wanted to convey information and messages in a sensational way by taking advantage of the strengths of motion graphics.

  • Client
    • Hyundai Motor
  • Creative, directed and designed by
    • 2grey
  • Creative Director
    • Minhyuk Jang
  • MotionGraphic Supervisor
    • Woojin Cho
  • Asset Supervisor
    • Soyeon Lee
  • FX Supervisor
    • Keunyong Moon
  • Sound
    • Smider